Hardcloud Blog

Born in London in 2001, Lowlife set out to conquer an untouched market that brought the waistline to the forefront of fashion with a concise belt range. Over time the collection has grown to include a full range of clothing and accessories, which has been embraced by an ever expanding family of musicians, artists, BMXers, skateboarders and tattooists.

CLICK HERE FOR 2012 LOWLIFE RANGE

By absorbing these influences, flirting with pop culture and encouraging creative independence, Lowlife delivers clothing for an eclectic modern alternative lifestyle, whilst waving the rock'n'roll flag to every misfit in tow.

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