Adio

Adio Shoes and Adio Footwear

Adio footwear was originally founded back in 1998. The very well-known and highly respected pro skateboarder who kicked off the brand was Chris Miller. Adio shoes are considered to be market leaders of the dedicated skateboarder footwear group. Adio footwear are constantly producing great new shoes and continually supporting their own professional skateboarding team, not to mention a team of pro snowboarders. Two of the pro skateboarders who were key in Adio's initial success during the 90's were skateboarder Tony Hawkes as well as the much admired street boarder, Jeremy Wray. Being high profile riders, their endorsement of the brand brought the label to the attention of skateboarders worldwide and gave it instant credibility.



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Soon Adio shoes were synonymous with the sport of skateboarding itself. They offered a combination of comfort and functionality that skateboarders everywhere quickly latched onto and rushed out to get themselves not one pair of, but several. For Adio skate shoes, the next development was something of a lucky co-incidence. The brand signed up boarder Bam Margera. He then went on to star in the MTV hit show 'Jackass'. As a direct result of this show's popularity and the exposure it offered Adio skate shoes, their sales figures soared. Adio shoes became popular with the general youth public, especially those who were big fans of the show.

Adio footwear received further exposure in the 2002 Hollywood smash film 'Men in Black II' with Tommy Lee Jones and Will Smith. As a result of the film, Adio's received a wider audience than ever before and were subsequently bought by people from all walks of life. Today, Adio shoes can be seen on the feet of thousands of people who wouldn't know their half-pipe from a hamburger. The choice is wider than ever, but they are still unmistakably Adios. Once the Jackass show and its follow up had ended, Adio very much went back to their roots of producing excellent functional Adio skate shoes for discerning skateboarders everywhere. Their team still includes hot new talent and the brand continues to push the footwear boundaries. Their primary aim is to make good-looking footwear that offers supreme comfort, durability and quality. Being such good products, it's little wonder that they continue to please such a wide cross-section of the general public. Today, Adios are worn by men, women and even children who either want to copy their boarding heroes or just look great and feel comfortable.

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