Element Clothing came into being through the vision of young skateboarding enthusiast Johnny Schillereff. Determined to make a success of his so-far un-productive life, Johnny collaborated in the formation of a brand known as Underworld Element. When the company got into difficulties and partners began to abandon ship, Johnny persevered undaunted. In 1992, he dropped the first part of the company name and began to steer the ship in a whole new, positive direction. Element clothes now offer a top to toe solution for the outgoing, active and image-conscious, providing wearable, functional products with a definite edge. Available worldwide, British customers can also access their products under the Element Clothing UK brand.
Unlike many companies that have tapped into the skateboarding and surfing inspired clothing market, Element provide a total clothing solution. Rather than just narrowly concentrating on footwear or t-shirts alone, the company make a comprehensive range of Element clothes, including knits, outerwear, footwear, accessories and more. Despite being fashionable and managing to appeal to a wide range of ages, this clothing is also designed to endure the rigours of the outdoors and an active life. Element clothes are inspired by skateboarding and the outdoors, yet widely respected as understated, intelligent streetwear.
A clever aspect of Element clothes is that all their pieces complement and coordinate effortlessly, indicating both confidence and style. Wear Element Clothing and you'll certainly be in good company. With honesty, ethics and skateboarding at its core, the company has attracted the endorsement of pro-skateboarders such as Mark Appleyard, Darrell Stanton, Levi Brown and Chad Tim Tim.
The Element Clothing 'Conscious by Nature' range brings all that one has come to expect from the brand in the form of apparel produced using sustainable manufacturing processes and from sustainable materials. After years of hard work, Element became what it is today and as one of the most well known companies in its field, its clothes are imaginative yet practical, its appeal both individual and universal. From beanies to back-packs, skate-shoes to sweats, you will find the distinctive Element tree logo on a comprehensive range of clothing and accessories. All Element clothes are dedicated to making the wearer look good, aiming wherever possible to promote sustainability and ethical trading. The choice of a stylised tree as a company logo is no accident. Inspired by his love of the outdoors and respect for the natural world, Johnny Schillereff was determined to prove it was possible to run the business he had dreamed of without sacrificing his values or harming the environment. As Element Clothing grows, its aim is to do so responsibly and organically, so protecting the future of the planet and the youth who support it.