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The Etnies label was established back in 1986. As a brand, Etnies shoes can claim to be the very first skateboarder-owned action sports clothing and footwear company to operate on a global scale. It was the company that first pushed the boundaries of skate shoes. It created the first of the professional skate shoes and pioneered important advances that changed the skateboarding footwear forever. Owner of the company and avid skateboarder, Pierre Andre Senizergues, is still determined to continue creating and innovating in order to keep his brand at the top of its game. As a result, Etnies skate shoes and clothing are widely considered to be among the very best available.
The brand remains true to its original roots by sponsoring extreme sports teams and events all over the world. Their skate team includes such talents as young Belgian, Axel Cruysberghs, Devine Calloway and skateboarding legend, Ryan Sheckler. Sheckler has also collaborated with the company to produce a range of pro Etnies skate shoes. Senizergues continually pushes his company to produce Etnies shoes that offer the best in style and comfort. Etnies skate shoes also provide the best protection possible, no matter how hard you skate. The brand is renowned for offering awesome board grip when you skateboard and has a particularly positive feel. The cleverly patterned soles help keep the skater's feet from slipping, despite how worn out the grip tape may be. Many styles now provide extra padding along the collar and tongue to offer added comfort and strong elasticity to hold everything in place. All in all, Etnies shoes are simply top of the line.
Their clothing range is far from being just an add-on to their popular footwear. Designs and materials are carefully considered to offer practicality, wearability and of course, good looks. With products now available for men, women and kids, everyone can get in on the action. Sweatshirts, T-shirts, shorts and even dresses can all be found sporting the distinctive Etnies name. Needless to say, all of their teams are kitted out in Etnies shoes and Etnies clothing at every public appearance. Their surf team boasts freesurfer, Ben Sanchis amongst its number. The rest of the team are handpicked from the surfing countries of the world, with Brit, Oli Adams flying the flag for the UK. Etnies shoes are also the casual footwear of choice for their BMX and Moto-cross team members. Just like millions of customers everywhere, not everyone who wears the shoes can skate, but everyone who buys them seems to love them!