Makia is Finland's finest foray into everyday apparel with a twist. The trademark here is unrivalled quality, attention to detail and a unique ability to reinvent the ordinary. Makia clothing is rooted in snowboard, music and fashion in equal measure, defined by none of these but influenced by all. The Makia take on hoods and shirts is something new to behold, you don't get that very often. Hardcloud is proud to have been selected by Makia to represent in the UK and beyond. Cheers!
The Ethos behind Makia are a breath of fresh air to Hardcloud. Makia describe themselves as a modern yet old fashioned clothing company that reflects the Finnish tradition of simple, straight forward design.
"Maintained by the errors and triumphs of a bunch of individuals Makia strives for the better. It is not a produced thing, but a fact. The heart of Makia rises from the growing pains we get from making every imaginable mistake and learning from it.
There is no sulking away or sucking a thumb behind the copying machine. Everything is real-time in your face accountability. After a bar fight you still turn up to work the next morning for yet another great workday with the guy who gave you the black eye. That's what maturity is.
After all, life is a hard romance".