Oakley Sunglasses and Oakley Eyewear
For Jim Jannard, challenging conventional thinking was always his forte. Despite the fact that his home-grown company, Oakley was barely making ends meet, the next invention Jannard came up with was O Frame goggles with their specially curved lenses. Motocross champions like Marty Smith and Jeff Ward loved their clarity and excellent viewing range. Spurred on by his success Jim returned to the lab and began reinventing sunglasses that were especially designed for sports. Few thought that Mens Oakley sunglasses could take on the industry's major players. It seemed unlikely that these companies could ever be challenged in the market place, but Jim cleverly used previous developments from his inventions to come up with the sunglasses that would become known as "Eyeshades" an evolutionary design in Mens Oakley Sunglasses that became both practical sporting equipment and fashion statement rolled into one. Thus Mens Oakley and Mens Oakley Sunglasses UK started life.
Following Greg LeMond's request for a choice of colours in his eyeshades, Jannard saw yet another huge opportunity for his Mens Oakley Sunglasses to fill a gap in the market and please the world-class championship cyclist. The brand went on to become a worldwide hit during the 1980's with their colourful, distinctive designs complementing the bold fashions of the day and making a designer statement for the wearer.
LeMond, the champion competitor who approached Oakley was to go on to become three-times winner of the World famous Tour de France bike race. Other pro cyclists such as Scott Tinley and Lance Armstrong soon became fans of Eyeshades inspired by LeMond. Oakley Sunglasses UK now represent the brand in Britain, bringing the latest styles and developments to British cyclists and casual wearers alike.
Decades of further experimentation and innovation at Oakley brought new technology and resulted in the awarding of over 600 worldwide patents. Today Jannard's brand is available all over the world, including in Britain through Oakley Sunglasses UK. Anyone shopping for sunglasses has come to regard the Oakley and Oakley Sunglasses UK brands as marks of excellence. They represent the solution to an age old problem of compromising on style in sporting activities. Nowadays the Oakley brand is as distinctive as ever - frequently copied but in Jannard's opinion, not superseded. Such is the brand's popularity that many inferior quality fakes are in circulation. Shoppers looking for the real thing should purchase their eyewear from a reputable outlet and always look for the high quality and labelling associated with the genuine item.