A long-recognised name among lovers of casual wear and surfers worldwide, Quiksilver Inc. creates and markets casual wear, sportswear, snowboarding clothing and beach apparel under the Quiksilver Clothing label. Whilst they make a wide range of clothes for a variety of customers, the company originally began in 1976 as a label made by surfers, designing clothes for surfers. Boardshorts, swimwear and surfing accessories were the staple lines produced up until the mid-eighties. Encouraged by their early success, the company soon diversified into general active wear. In a shrewd marketing move, they also increased their outlets to include more accessible department stores, a strategy that saw them become market leaders by the 1990s.
Quiksilver has always stood apart from the run-of-the-mill labels in that its colours have always been distinctive and its designs extremely eye-catching. Their surfwear in particular was designed to make its wearers stand out from the crowd, yet remained extremely wearable and practical for a day at the beach spent in and out of the surf. Boardshorts are easy to pack and quick drying. Sweatshirts are substantial enough to protect the wearer from the chillier days on the beach while waiting for the perfect wave. Today, the brand name is also synonymous with excellent snowboarding gear and desirable women's casual wear.
The distinctive company logo represents their ethos of activity sports and excellence. The wave and mountain signify how the company began life and how it has expanded to encompass other areas of extreme sports and the outdoors. Whilst the international brand and Quiksilver UK began life at the beach and was closely linked to surfing and surfers, it now extends out to fashion wear inspired by the lifestyle and requirements of active people who have high expectations.
For more than 20 years, Quiksilver Clothing has continued its commitment to style and performance and seeks to strengthen the reputation of the brand around the world. The brand is also recognised as the name behind the Quiksilver surf team, supporting its individual riders, events and team tours. The surf team includes such well-known names as Kelly Slater, Clay Marzo, Dane Reynolds, Jeremy Flores and Julian Wilson. Needless to say, the entire team are faithful wearers of the label. The brand is also frequently seen being worn by celebrities such as American football player, Tom Brady and singer, Adam Levine. For many years, this clothing company has supported charitable organisations and brought worldwide exposure to worthy causes including the plight of breast cancer sufferers. The company is also very committed to social responsibility and seeks to ensure that its philanthropic activities have a real impact and make a significant difference to people's lives.