Sly Underwear - Think outside the jocks!
Sly underwear burst out of the flamboyant and forward thinking culture on Australia's eastern shores in late 2010 this fledgling company is fast garnering reputation amongst those who know, as a brand that embodies the energy and creativity of Australian youth. Sly boxers bridge the gap between overpriced designer label underwear and the boring essential boxers that currently exist in the market place.
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Creativity, quality and affordability are what Sly underwear is all about. The designs are inspired by fashion trends, tattoo culture, and a need to perform, the range runs from breathable pieces to the supportive "work hard" range. Sly boxers offer a new take on an everyday essential, since its inception in Australia by 20 year old surfer Dan Murray it's gone from strength to strength, Hardcloud is stoked to be leading the roll out into Europe.