What to wear
What to wear? Hardcloud is here to help, and we've put together a few looks from our favourite brands to give you a few ideas. If you can't decide whether to roll up your chinos or not, whether your shorts should be above or below the knee then read on...
Brand focus/Element
15.04.13
Element clothes are inspired by skateboarding and the outdoors, yet widely respected as understated, intelligent streetwear. The Spring 13 collection is no exception, with stylish hoodies, crews and jackets that will set you up with some great outfits for the year ahead.
Brand focus/Hurley
20.03.13
Hurley have once again delivered a surf-lovin' selection of clothing for its Spring 13 range. Bring on the Hawaiian flavours, surf-inspired graphics, coupled with technically-advanced shorts and sandals for a winning summer combo. If you haven't checked out the Phantom range then it's a must-see!
Brand focus/Volcom
13.03.13
Yet another massive drop of Spring 13 Volcom has landed, fresh in for 2013. Make it bold and wear it loud this season, with full-on, tight-fitting chinos and statement tees or stripes with an aztec twist.
Brand focus/Volcom
13.03.13
Fresh in for Twenty Thirteen, another massive drop of Spring 13 Volcom has landed! Bold colours and slim fits are the name of the game, and Volcom bring it by the bucketload. Check out the full range.
Brand focus/RVCA
12.03.13
A fresh drop of RVCA clothing from the Spring '13 Collection gets us in the mood for the coming summer! Retro shorts, vintage-style boardies and natural flavours are where it's at, and add to that our seriously big collection of fresh RVCA artist tees and you've got yourself some winning kit.
Brand focus/RVCA
12.03.13
A fresh drop of RVCA clothing from the Spring '13 Collection and we can feel that summer is on it's way! Classic stripes, vintage patterns and unique artwork born out of RVCA's Artist Network Program are all top of the list in these fresh new outfits. This is just tiny snippet, so be sure to check out the full range.
Brand focus/Analog
11.03.13
Another spring and summertime drop, this time from Analog, with a great set of tees, boardies and caps with stripey flavours and native American influences. You'll also find some great Co:labs from skateboarding royalty Arto Saari. Dig in and get all summery why don't you.
Brand focus/Element
15.02.13
Element clothes are inspired by skateboarding and the outdoors, yet widely respected as understated, intelligent streetwear. The Spring 13 collection is no exception, with stylish hoodies, crews and jackets that will set you up with some great outfits for the year ahead.
Brand focus/Volcom
29.01.13
Fresh in for Twenty Thirteen, the new Spring range from Volcom has arrived at the Hardcloud doorstep and we've got it before anyone else! From loud-mouthed printed tees to practical jackets, Volcom kick in the new year with unapologetic attitude and style once again.
Brand focus/Volcom
23.11.12
We're charging neck-deep into the snow season and filling up with the latest Volcom Snow gear to kit you out in style. Top of the pile here are the Gigi Ruf co:labs - check out our video of the Gigi Ruf jacket and all its numerous features! As always, Volcom delivers. Come check it out.
Brand focus/Volcom
12.11.12
The Volcom Holiday 2012 collection has arrived! In addition to a bunch of great co:lab tees (and KISS zip-up hoodies!) the emphasis is on relaxed but warm clothing to get you through the colder months, from chunky cardigans to fleece-lined shirts.
Brand focus/Volcom
12.11.12
The Volcom Holiday 2012 collection has arrived! In addition to a bunch of great co:lab tees (and KISS zip-up hoodies!) the emphasis is on relaxed but warm clothing to get you through the colder months, from chunky cardigans to fleece-lined shirts.
Brand focus/Santa Cruz
29.10.12
Famous for its Screaming Hand (yes, we've got that too), Santa Cruz brings the goods once again in the latest collection for fall/winter. We've got a bunch of great co:labs from pro skater Jason Jesse featuring some gorgeous artwork, as we have come to expect from the 'Cruz. Pray and thou shalt be yours!
Brand focus/Makia
29.10.12
Makia is Finland's finest foray into everyday apparel with a twist. Makia's fall/winter 2012/13 collection connects you with the outdoors in true woodsman style. If you're up for chopping some logs and sharing the land with the roaming elk, then pick up yer axe, grow yourself some handlebars to be proud of and make it Makia.
Brand focus/Volcom
23.10.12
Get wrapped up this fall/winter with some great ideas from Volcom's Fall 2012 Collection. From the versatile Dabbling Parka Convertible to the chunky retro stylings of the Golden cardigan, you won't be without that much-needed warmth that's for sure.
Brand focus/Element
19.10.12
It's definitely that time of year to get 'jacketed' up, and Element has you covered with its outstanding Wolfeboro Collection. Two jackets here; these Hemlock F2s feature beautifully warm lining and tech features. Combo it up with a Roockery long-sleeve for a warm winter look.
Brand focus/Element
17.09.12
Another Element Fall 2012 selection, featuring some outstanding quality jackets from Element's unbeatable Wolfeboro Collection, which embraces the traditions of Element and Wolfeboro by meshing classic style with functionality and the appreciation for simple living.
Brand focus/Volcom
17.09.12
More great clothing from Volcom's Fall 2012 range, including a snappy Daper suit and waistcoat, and some other fresh shirt and pant combos. Embrace the corduroy!
Brand focus/Volcom
20.08.12
Once again, Volcom delivers the goods, as its Fall 2012 Collection touches down at Hardcloud, including a great range of caps, artist tee co:labs, and some frickin' awesome chino pants.
Brand focus/Quiksilver
15.08.12
Another couple of unbeatable Dane Reynolds co:labs have reached us at Hardcloud HQ, fresh from Quiksilver's collection for Twenty Twelve. Get your contrast colours flowing with this selection of outfits, and grab a pair of Area 4 Mid Slims for some perfect surf/street styling.
Category focus/Crew sweats
31.07.12
A massive selection of crew sweats, including new Fall 2012 gear arriving daily. From prints, stripes to plain and pocket, there's a style here to suit your tastes.
Brand focus/Element
06.07.12
Element's Fall 2012 Collection has arrived. Here we showcase some great jackets and sweats that'll keep you warm in the colder months. With such a poor summer so far in the UK this year, you might need it sooner than you think!
Category focus/Graphic tees
25.06.12
Sport some hot new prints this season with one (or more!) of our awesome graphic tees. We've got hundreds of designs (including some killer co:labs and Hardcloud exclusives) from the biggest brands and their latest trends. Enjoy!
Category focus/Pocket tees
25.06.12
You've got to pick a pocket or two! Get some much-need casual wear with added practicality with our pocket tees. We're constantly updating our stock will the latest trends - keep checking back!
Brand focus/O'Neill
10.05.12
O'Neill has been around for 60 years and growing strong, as it's their 60th anniversary this year they have bought some special prints to the table to celebrate along with some classic daper shorts and basic tank tops. O'Neill keeps true to its roots with an all inspiring surf collection.
Brand focus/O'Neill
10.05.12
O'Neill has been around for 60 years and growing strong, as it's their 60th anniversary this year they have bought some special prints to the table to celebrate along with some retro shorts, to the high end technology filled hyperfreak XT2 boardshorts. O'Neill keeps true to its roots with an all inspiring surf collection.
Brand focus/Addict
08.05.12
Addict clothing is a brand we are really passionate about as they follow and enjoy a similar inspiration and overview of life. Addict is a UK-based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/Matix
04.05.12
Matix clothing is worn by some of the best skateboarders in the world, including Marc Johnson, Torey Pudwill, Andreas Wiig, Mikey LeBlanc, Gabe Kling, Rodney Mullen, Danny Garcia and Rick McCrank. Matix has a simple ethos: mixing up skate, surf art and street culture into what is best described as a fusion for the discerning.We love it.
Brand focus/Element
30.04.12
Element as a brand is all about keeping things simple without sacrificing quality. The Element Hawthorne shirt is all-new from the Spring 2012 collection, and a great all-rounder for any outfit. Couple that with the classic stylings of the Alder jacket, and you'll look the business with shorts or pants. Check them out.
Brand focus/Addict
30.04.12
Addict clothing is a brand we are really passionate about as they follow and enjoy a similar inspiration and overview of life. Addict is a UK-based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/Addict
30.04.12
Addict clothing is a brand we are really passionate about as they follow and enjoy a similar inspiration and overview of life. Addict is a UK-based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/WeSC
17.04.12
Collegiate cool, preppy profile, whatever you call it WeSC do it well. Yeah you can buy a similar look on the high street but its never going to rival the cut and quality these guys deliver. Box ticked.
Brand focus/WeSC
17.04.12
What do get when you Sweden and stripes…the new WeSC collection by the looks of it. Clean simple lines executed with supreme quality, the Swedes have it right again.
Brand focus/KR3W
11.04.12
Brand new to Hardcloud this summer. KR3W is a skateboarding company outta Fountain Valley, CA, specializing in high quality skate denim, and an apparel collection with its roots in skateboarding, street fashion, music, DJs and graffiti art. Tough-wearing chinos for tearing around the town during the day paired with one of KR3W's watches and you won't be running low on phone numbers.
Brand focus/KR3W
11.04.12
KR3W is a skateboarding company outta Fountain Valley, CA, specializing in high quality skate denim, and an apparel collection with its roots in skateboarding, street fashion, music, DJs and graffiti art. Hard-wearing street wear is what they're all about. Pair a killer-looking graphic tee and near-indestructible jeans with a KR3W X starter cap and you'll have a winning look that will earn you some street cred for sure.
Brand focus/Analog
11.04.12
Analog Clothing defines itself as the ultra thin thread that ties together surfing, snowboarding, and skateboarding. Analog clothes were born in outerwear and raised on the beach, we like that concept. All new to Hardcloud for 2012 we are stocking a full range of Analog Clothing including T-shirts, Jeans and Hoodys.
Brand focus/Volcom Premium
10.04.12
The premium line is focused on cleaner and refined design. It makes use of better materials with unique constructions. Volcom's creative concept considers timeless elements that embody slimmer fits with classic rich colours. Special branding compliments the character of these designs.
Brand focus/Volcom
12.03.12
Volcom, our favourite anti-establishment brand, kicks off spring/summer 2012 with some great striped peices. Striped henley tees, pocket tees, and polos build a solid foundation. Team any of this good stuff with slim profile jeans or some rolled up chino shorts for a thoroughly modern surf/skate feel.
Brand focus/Makia
03.03.12
MAKIA is rooted in board sports, music and fashion in equal measure, defined by none of these but influenced by all. They've done it with their summer 2012 range, great contrast pocket tee's and when the temperature drops chuck on your
big buttoned hooded sweatshirt from MAKIA.
Brand focus/Quiksilver
21.02.12
Quiksilver is hitting hard this season with some great nautical inspired clothing. Graphic prints are the key whether your looking for a crew neck sweater or want to show off your guns in a vest! Quiksilver have done some great colabs with top surfers Kelly Slater and Dane Reynolds. Who will you represent?
Brand focus/Quiksilver
21.02.12
Quiksilver is hitting hard this season with some great nautical inspired clothing. Stripes are the key whether your looking for a crew neck sweater or want to show off your guns in a vest! Quiksilver have done some great colabs with top surfers Kelly Slater and Dane Reynolds. Who will you represent?
Brand focus/Hurley
13.02.12
In California Hurley is famous for its board shorts, and no one does them better, fact! The Phantom range is leading the world in tech advancement, if you've never owned a pair of their board shorts you really should start saving!!
Brand focus/Hurley
13.02.12
A preppy look? Maybe but with Hurley it's the never far from its surf roots, day time it chinos and a classic short sleeve shirt (button down collars of course), nighttime its selvage jeans with a workwear inspired shirt and if you're on the beach it's a retro surf look for sure.
Brand focus/Element
30.01.12
Element gets straight to the point with their Spring 2012 range, clean lines, classic cuts and a big nod to the outdoors. The Cornell hood is possibly THE perfect hood, fitted, muted colours and a great match up with chinos or slim denim, or (if we ever have a summer ever again) shorts, check it out.
Brand focus/Element
30.01.12
Element as a brand is all about keeping things simple without sacrificing quality, classic reworks of cargo shorts sit really well alongside nautically inspired jackets. Graphic heavy crews mixed up with slim cut chino shorts or pants point the way forward.
Brand focus/Volcom
16.01.12
Volcom, our favourite anti-establishment brand, kicks off spring/summer 2012 with a heady mix of artist inspired luxury and rock solid basics. Fitted tees in bold colours, colour blocked pocket tees, and workwear inspired sweats build a solid foundation. Team any of this good stuff with slim profile jeans or chinos for a thoroughly modern surf/skate feel.
Brand focus/Billabong
12.01.12
Billabong appears to have upped its game for this coming summer season. A return to their very strong surf roots is manifested in a fine range of product. Nautical inspiration (that's anchors to you and me!) and a cool retro surf feel have us mildly excited. A blue based colour pallet using big colour blocks and subtle detail make this range a lot more on the money than what we've seen before. Stock up on pocket tees, quick!
Brand focus/Billabong
11.01.12
Billabong appears to have upped its game for this coming summer season. A return to their very strong surf roots is manifested in a fine range of product. Nautical inspiration (that's anchors to you and me!) and a cool retro surf feel have us mildly excited. A blue based colour pallet using big colour blocks and subtle detail make this range a lot more on the money than what we've seen before. Stock up on pocket tees, quick!
Brand focus/Billabong
11.01.12
Billabong appears to have upped its game for this coming summer season. A return to their very strong surf roots is manifested in a fine range of product. Nautical inspiration (that's anchors to you and me!) and a cool retro surf feel have us mildly excited. A blue-based colour pallet using big colour blocks and subtle detail make this range a lot more on the money than what we've seen before. Stock up on pocket tees, quick!
Archive (what we wore)
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