What to wear
What to wear? Hardcloud is here to help, and we've put together a few looks from our favourite brands to give you a few ideas. If you can't decide whether to roll up your chinos or not, whether your shorts should be above or below the knee then read on...
Brand focus/O'Neill
10.05.12
O'Neill has been around for 60 years and growing strong, as it's their 60th anniversary this year they have bought some special prints to the table to celebrate along with some classic daper shorts and basic tank tops. O'Neill keeps true to its roots with an all inspiring surf collection.
Brand focus/O'Neill
10.05.12
O'Neill has been around for 60 years and growing strong, as it's their 60th anniversary this year they have bought some special prints to the table to celebrate along with some retro shorts, to the high end technology filled hyperfreak XT2 boardshorts. O'Neill keeps true to its roots with an all inspiring surf collection.
Brand focus/Addict
08.05.12
Addict clothing is a brand we are really passionate about as they follow and enjoy a similar inspiration and overview of life. Addict is a UK-based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/Matix
04.05.12
Matix clothing is worn by some of the best skateboarders in the world, including Marc Johnson, Torey Pudwill, Andreas Wiig, Mikey LeBlanc, Gabe Kling, Rodney Mullen, Danny Garcia and Rick McCrank. Matix has a simple ethos: mixing up skate, surf art and street culture into what is best described as a fusion for the discerning.We love it.
Brand focus/Element
30.04.12
Element as a brand is all about keeping things simple without sacrificing quality. The Element Hawthorne shirt is all-new from the Spring 2012 collection, and a great all-rounder for any outfit. Couple that with the classic stylings of the Alder jacket, and you'll look the business with shorts or pants. Check them out.
Brand focus/Addict
30.04.12
Addict clothing is a brand we are really passionate about as they follow and enjoy a similar inspiration and overview of life. Addict is a UK-based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/Addict
30.04.12
Addict clothing is a brand we are really passionate about as they follow and enjoy a similar inspiration and overview of life. Addict is a UK-based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/WeSC
17.04.12
Collegiate cool, preppy profile, whatever you call it WeSC do it well. Yeah you can buy a similar look on the high street but its never going to rival the cut and quality these guys deliver. Box ticked.
Brand focus/WeSC
17.04.12
What do get when you Sweden and stripes…the new WeSC collection by the looks of it. Clean simple lines executed with supreme quality, the Swedes have it right again.
Brand focus/KR3W
11.04.12
Brand new to Hardcloud this summer. KR3W is a skateboarding company outta Fountain Valley, CA, specializing in high quality skate denim, and an apparel collection with its roots in skateboarding, street fashion, music, DJs and graffiti art. Tough-wearing chinos for tearing around the town during the day paired with one of KR3W's watches and you won't be running low on phone numbers.
Brand focus/KR3W
11.04.12
KR3W is a skateboarding company outta Fountain Valley, CA, specializing in high quality skate denim, and an apparel collection with its roots in skateboarding, street fashion, music, DJs and graffiti art. Hard-wearing street wear is what they're all about. Pair a killer-looking graphic tee and near-indestructible jeans with a KR3W X starter cap and you'll have a winning look that will earn you some street cred for sure.
Brand focus/Analog
11.04.12
Analog Clothing defines itself as the ultra thin thread that ties together surfing, snowboarding, and skateboarding. Analog clothes were born in outerwear and raised on the beach, we like that concept. All new to Hardcloud for 2012 we are stocking a full range of Analog Clothing including T-shirts, Jeans and Hoodys.
Brand focus/Volcom Premium
10.04.12
The premium line is focused on cleaner and refined design. It makes use of better materials with unique constructions. Volcom's creative concept considers timeless elements that embody slimmer fits with classic rich colours. Special branding compliments the character of these designs.
Brand focus/Volcom
12.03.12
Volcom, our favourite anti-establishment brand, kicks off spring/summer 2012 with some great striped peices. Striped henley tees, pocket tees, and polos build a solid foundation. Team any of this good stuff with slim profile jeans or some rolled up chino shorts for a thoroughly modern surf/skate feel.
Brand focus/Makia
03.03.12
MAKIA is rooted in board sports, music and fashion in equal measure, defined by none of these but influenced by all. They've done it with their summer 2012 range, great contrast pocket tee's and when the temperature drops chuck on your
big buttoned hooded sweatshirt from MAKIA.
Brand focus/Quiksilver
21.02.12
Quiksilver is hitting hard this season with some great nautical inspired clothing. Graphic prints are the key whether your looking for a crew neck sweater or want to show off your guns in a vest! Quiksilver have done some great colabs with top surfers Kelly Slater and Dane Reynolds. Who will you represent.
Brand focus/Quiksilver
21.02.12
Quiksilver is hitting hard this season with some great nautical inspired clothing. Stripes are the key whether your looking for a crew neck sweater or want to show off your guns in a vest! Quiksilver have done some great colabs with top surfers Kelly Slater and Dane Reynolds. Who will you represent.
Brand focus/Hurley
13.02.12
In California Hurley is famous for its board shorts, and no one does them better, fact! The Phantom range is leading the world in tech advancement, if you've never owned a pair of their board shorts you really should start saving!!
Brand focus/Hurley
13.02.12
A preppy look? Maybe but with Hurley it's the never far from its surf roots, day time it chinos and a classic short sleeve shirt (button down collars of course), nighttime its selvage jeans with a workwear inspired shirt and if you're on the beach it's a retro surf look for sure.
Brand focus/Element
30.01.12
Element gets straight to the point with their Spring 2012 range, clean lines, classic cuts and a big nod to the outdoors. The Cornell hood is possibly THE perfect hood, fitted, muted colours and a great match up with chinos or slim denim, or (if we ever have a summer ever again) shorts, check it out.
Brand focus/Element
30.01.12
Element as a brand is all about keeping things simple without sacrificing quality, classic reworks of cargo shorts sit really well alongside nautically inspired jackets. Graphic heavy crews mixed up with slim cut chino shorts or pants point the way forward.
Brand focus/Volcom
16.01.12
Volcom, our favourite anti-establishment brand, kicks off spring/summer 2012 with a heady mix of artist inspired luxury and rock solid basics. Fitted tees in bold colours, colour blocked pocket tees, and workwear inspired sweats build a solid foundation. Team any of this good stuff with slim profile jeans or chinos for a thoroughly modern surf/skate feel.
Brand focus/Billabong
12.01.12
Billabong appears to have upped its game for this coming summer season. A return to their very strong surf roots is manifested in a fine range of product. Nautical inspiration (that's anchors to you and me!) and a cool retro surf feel have us mildly excited. A blue based colour pallet using big colour blocks and subtle detail make this range a lot more on the money than what we've seen before. Stock up on pocket tees, quick!
Brand focus/Billabong
11.01.12
Billabong appears to have upped its game for this coming summer season. A return to their very strong surf roots is manifested in a fine range of product. Nautical inspiration (that's anchors to you and me!) and a cool retro surf feel have us mildly excited. A blue based colour pallet using big colour blocks and subtle detail make this range a lot more on the money than what we've seen before. Stock up on pocket tees, quick!
Brand focus/Billabong
11.01.12
Billabong appears to have upped its game for this coming summer season. A return to their very strong surf roots is manifested in a fine range of product. Nautical inspiration (that's anchors to you and me!) and a cool retro surf feel have us mildly excited. A blue based colour pallet using big colour blocks and subtle detail make this range a lot more on the money than what we've seen before. Stock up on pocket tees, quick!
Brand focus/Addict
17.10.11
Addict clothing is a brand we are really passionate as they follow and enjoy a similar inspiration and overview of life. Addict is a UK based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/Hurley
26.09.11
Hurley clothing may be traced back to the surfing industry of California during the 70's. The brand was originally associated with surfboards and had established itself in Costa Mesa. By the 80's, Hurley Surfboards enjoyed significant success and supplied boards to many of the world's top surfers.
Brand focus/Makia
19.09.11
Makia is Finland's finest foray into everyday apparel with a twist. The trademark here is unrivalled quality, attention to detail and a unique ability to reinvent the ordinary. Makia clothing is rooted in snowboard, music and fashion in equal measure, defined by none of these but influenced by all.
Brand focus/Element
12.09.11
Element clothing is a brand that started back in 1992 when skateboarding was first heading into the mainstream. Johnny Schillereff started life in a dysfunctional neighbourhood and struggled against wayward path but it was his passion and interest in skateboarding that kept him on an even keel.
Brand focus/Quiksilver
05.09.11
A long-recognised name among lovers of casual wear and surfers worldwide, Quiksilver Inc. creates and markets casual wear, sportswear, snowboarding clothing and beach apparel under the Quiksilver Clothing label. Whilst they make a wide range of clothes for a variety of customers, the company originally began in 1976 as a label made by surfers, designing clothes for surfers.
Brand focus/Volcom
22.08.11
Volcom initially began as an idea shared between two amateur snowboarding mates; Richard Woolcott and Tucker who, after routine Tahoe trip to visit two friends, discovered the real joy of 'riding powder' unblemished snow which was soon to become more than just a holiday past time.
Brand focus/Element
15.08.11
Element clothing is a brand that started back in 1992 when skateboarding was first heading into the mainstream. Johnny Schillereff started life in a dysfunctional neighbourhood and struggled against wayward path but it was his passion and interest in skateboarding that kept him on an even keel.
Brand focus/Volcom
31.05.11
Volcom initially began as an idea shared between two amateur snowboarding mates; Richard Woolcott and Tucker who, after routine Tahoe trip to visit two friends, discovered the real joy of 'riding powder' unblemished snow which was soon to become more than just a holiday past time.
Brand focus/Addict
16.05.11
Addict clothing is a brand we are really passionate as they follow and enjoy a similar inspiration and overview of life. Addict is a UK based brand and they understand that urban street wear can take influence from a new album that you have just listened to or the last session you had on your board or bike.
Brand focus/Hurley
03.05.11
Hurley clothing may be traced back to the surfing industry of California during the 70's. The brand was originally associated with surfboards and had established itself in Costa Mesa. By the 80's, Hurley Surfboards enjoyed significant success and supplied boards to many of the world's top surfers.
Brand focus/Makia
26.04.11
Makia is Finland's finest foray into everyday apparel with a twist. The trademark here is unrivalled quality, attention to detail and a unique ability to reinvent the ordinary. Makia clothing is rooted in snowboard, music and fashion in equal measure, defined by none of these but influenced by all.
Brand focus/Volcom
08.04.11
Volcom initially began as an idea shared between two amateur snowboarding mates; Richard Woolcott and Tucker who, after routine Tahoe trip to visit two friends, discovered the real joy of 'riding powder' unblemished snow which was soon to become more than just a holiday past time.
Brand focus/Quiksilver
04.04.11
A long-recognised name among lovers of casual wear and surfers worldwide, Quiksilver Inc. creates and markets casual wear, sportswear, snowboarding clothing and beach apparel under the Quiksilver Clothing label. Whilst they make a wide range of clothes for a variety of customers, the company originally began in 1976 as a label made by surfers, designing clothes for surfers.
Brand focus/Animal
28.03.11
The Animal clothing brand was conceived as far back as 1987. It all started with a simple problem. Two surfers were fed up with losing their waterproof watches in the sea, as the straps would always break under such extreme conditions. They set about coming up with a basic yet effective solution to this by utilizing Velcro and webbing to form a strong yet comfortable strap.
Brand focus/Hurley
21.03.11
Hurley clothing may be traced back to the surfing industry of California during the 70's. The brand was originally associated with surfboards and had established itself in Costa Mesa. By the 80's, Hurley Surfboards enjoyed significant success and supplied boards to many of the world's top surfers.
Brand focus/Volcom
14.03.11
Volcom initially began as an idea shared between two amateur snowboarding mates; Richard Woolcott and Tucker who, after routine Tahoe trip to visit two friends, discovered the real joy of 'riding powder' unblemished snow which was soon to become more than just a holiday past time.
Brand focus/Element
07.03.11
Element clothing is a brand that started back in 1992 when skateboarding was first heading into the mainstream. Johnny Schillereff started life in a dysfunctional neighbourhood and struggled against wayward path but it was his passion and interest in skateboarding that kept him on an even keel.
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