New Era hats are now worn worldwide and marketed in Britain under the New Era UK branch of the company. New Era caps are worn by filmmaker Spike Lee, who directed their first TV ad. Other fans of New Era and New Era UK caps include David Beckham, Rio Ferdinand and Dizzee Rascal.
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The New Era Team Cord New York Knicks 59FIFTY fitted cap features a high-build embroidered team logo on the front, stitched New Era flag at wearer's left side, and an NBA logo at the rear. On the inside the cap has a moisture absorbing sweat band and branded taping. King of the caps, New Era is seen as an iconic brand that celebrities, entertainers, musicians and athletes are seen wearing everyday.