In 1990 Quiksilver was a highly successful men's surf brand, but they strongly believed that female surfers had long deserved an authentic surf brand of their own. The ladies surf company Roxy was born, and in the summer of 1990 a range of Roxy swimwear was released with immediate success.
By 1992 a full range of Roxy surf clothing and snow wear pieces was available. The following year the Roxy logo as we know it was created. Adapted from the Quiksilver wave and mountain logo, the Roxy heart shape was formed from two Quiksilver logos joined together.
When Roxy designed and created a women's boardshort, which offered a great fit and flexibility, it created a massive trend. Rip Curl, Billabong, Hurley and many more surf companies quickly followed suit and all now produce ladies boardshorts which are incredibly popular for surfing in warm waters, at the beach or pool and as casual comfortable clothing in warm weather.
As well as its global tournament sponsorships, Roxy also have a large stable of female surfers, skiers and snowboarders in its Boardriders Team. Under the guidance of Lisa Anderson, one of the most influencial surfers in the history of women's surfing, the Roxy Boardriders Team have been highly successful in competitions. Current Roxy Boardriders Team members include: Stephanie Gilmore, Kelia Moniz, Lisa Anderson and Pandora Decoster.
Roxy, with its daring and classy brand of surf clothing, continues to grow in popularity. Roxy has become the surf and snow lifestyle brand for girls across the globe, enjoying appeal without losing its core surfing audience. read more