Founded by three Californian surfers back in 1973, Santa Cruz was born in the city of the same name and is considered by many to be the original skateboard brand. Snowballing to success in the early '80s, Santa Cruz has been responsible for some huge brands in its time; Slimeballs and the Screaming Hand to name a couple. Since then the brand has gone on to become one of the biggest action sports brands on the planet, with Santa Cruz clothing now playing a huge part in its success. We're absolutely blown away to have Santa Cruz accessories stocked right here at Hardcloud, so embrace the Santa Cruz Screaming Hand and bring a bit of classic '80s skate styling into your life.
The original skateboard brand, Santa Cruz Skateboards was created in Santa Cruz, California in the early '70s by three surfers, Rich Novak, Doug Haut and Jay Shuirman as part of company NHS Inc. The brand hit its stride in the 1980s when it exploded on to the skateboarding scene with Slimeballs, Independent, and most familiar, the Santa Cruz Screaming Hand. Santa Cruz designs and logotype are hugely familiar throughout the industry, making it massively popular across the globe.
Santa Cruz clothing has since been added to the brand's roster of top skate products and we're stoked to have them on board. So pick out some awesome Santa Cruz clothing, grab your favourite deck, and head to the street old-school style. We hand pick a great selection of Santa Cruz gear, including the legendary Santa Cruz Screaming Hand, and it is here to stay! Enjoy! read more