Element Clothing came into being through the vision of young skateboarding enthusiast Johnny Schillereff. Determined to make a success of his so-far un-productive life, Johnny collaborated in the formation of a brand known as Underworld Element. When the company got into difficulties and partners began to abandon ship, Johnny persevered undaunted. In 1992, he dropped the first part of the company name and began to steer the ship in a whole new, positive direction. Element clothes now offer a top to toe solution for the outgoing, active and image-conscious, providing wearable, functional products with a definite edge.
Unlike many companies that have tapped into the skateboarding and surfing inspired clothing market, Element provide a total clothing solution. Rather than just narrowly concentrating on footwear or t-shirts alone, the company make a comprehensive range of Element clothes, including knits, outerwear, footwear, accessories and more. Despite being fashionable and managing to appeal to a wide range of ages, this clothing is also designed to endure the rigours of the outdoors and an active life. Element clothes are inspired by skateboarding and the outdoors, yet widely respected as understated, intelligent streetwear. read more