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Stance

Stance was founded in 2009 with a philosophy that everything you wear should be a direct extension of who you are and how you feel. An amplifier of your unique energy as "you shouldn’t have to sacrifice self-expression for the sake of functionality or craftsmanship". Innovative materials, unparalleled comfort and colourful constructions that are built to last. Their socks cover all needs, from highly technical running and snow socks, to daily crew and no show trainer socks. Plus their range of men's boxers are the most comfortable available. Stance celebrates diversity in thought that inspires and empowers culture, stories and products. United by uniqueness and tied together by the Uncommon Thread, Stance's Punks & Poets are their ultimate brand ambassadors, celebrating and honoring individuality.  They come from all walks of life, from skate and snowboarders to artists to musicians; from golfers to NBA players. Embrace a life of creativity and confidence. We are all Stitched Different®.

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Latest Stance Arrivals

Latest Stance News

Stance Athletic Performance Socks

Serious Performance Socks by Stance

The Stance Performance range is designed with plenty of tech to suit the needs of feet that are hitting the gym, hiking that mountain pass or heading to the pitch...

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Tackle The Cold With Stance Snow Socks!

Tackle The Cold With Stance Snow Socks!

Stance snow socks are a serious choice for keeping your feet warm in the colder weather. Each pair is packed with features, including channeled air cushioning for breathability...

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Stance's Latest 2022 Boxers!

Stance's Latest 2022 Boxers!

Stance's boxers are some of the most feature-rich options on the market. Often featuring a core-flex waistband for a secure and comfortable fit and feather-seam construction...

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The Latest Season From Stance Is Here!

The Latest Season From Stance Is Here!

Stance is back with an iconic new collection of patterns, prints, and solids that are perfect for your autumn sock and boxer rotation...

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PURSUING A LIFE LESS ORDINARY - Why Hardcloud men wear Stance

FEEL360 Technology is a Stance treatment that allows fibres to adapt and react to the foot to create the freshest and driest comfort experience.

They apply this treatment to select styles from all performance lines which will keep you active for longer, whether walking, running, climbing or riding.  Stance believe in making the best better so they continued their pursuit to create better socks, socks that stay fresher and drier, and are as durable as the people who wear them.

The result is a technology called FEEL360 which reacts to the foot’s environment to reduce odour, adapt to body temperature to enhance moisture wicking and make their already premium socks even more durable.

Stance believe that cheap socks are bad for the planet, they wear out quickly and are thrown away! Stance INFIKNIT socks are so resistant to wear-and-tear that they carry a lifetime guarantee.

INFIKNIT is Stance's fibre blend that gives durability to areas of the sock that experience the most friction. The nylon used in INFIKNIT has a higher filament count and is a dense, more compact nylon yarn that gives it higher tensile strength. All Stance athletic performance socks now have INFIKNIT as well as key casual styles.

Stance has developed a number of textile innovations that have set new standards in comfort and performance, but INFIKNIT has been the most rewarding Stance innovation to-date.

The softest boxer shorts you will ever wear are the Stance Butter Blend range! But Stance don't just use their Butter Blend technology in their men's underwear, they include it a range of their other clothing too.

Butterblend is Stance's blend of premium yarns blended with Pima Cotton. Exclusive to Stance, Butter Blend sets a new standard for ultra softness. The fabric is anti-microbial, silky smooth and breathable. Ultra-soft and odor-resistant, Stance spin, curl and wind their fibers into the most luxurious fabric to ever grace your nether region!

All Stance socks are designed with durability and performance in mind and here at Hardcloud we specialise in the Athletic and Hike ranges. 

As the name suggests, Stance Athletic Socks are designed for the sportsman and athlete running around a court or training at the gym.  The technology embedded into these socks is targeted at the constant movement and heat generated by the man on the move in light trainers and running shoes.

Stance Hike Socks, designed to protect and support your feet for hours on end, require a completely different level of padding and technology to endure the repetitive motion and wear and tear of sturdy walking boots.