New Era
New Era began way back in 1920 bringing innovation to headwear which eventually led them to producing Major League Baseball caps in 1934. In 1954, the company’s fitted pro cap was modernized, redesigned and named the iconic 59Fifty. By 1965, New Era was supplying caps to about half of the 20 MLB teams. In 1993, New Era was granted the first exclusive license with MLB to produce the on-field baseball caps for all of its teams. Though rooted in American baseball culture New Era now produce caps and beanies that cross all lifestyles, cultures and sports. New Era is THE cap company and across their vast range there is a cap design that shouts out who "you" are. Find it and wear it at Hardcloud!
Latest New Era Arrivals
ALWAYS ON SIDE - Why Hardcloud heads choose New Era
New Era Caps have been the originators that helped to define over a century of sport and streetwear culture. They set the standard in headwear design and technology.
Worn by some of the world’s greatest athletes past and present, New Era have dominated the headwear game for over 100 years, becoming a signifier of diverse cultures and communities from across the globe. Promoted by some of the biggest names in the world, record-breaking athletes to superstar rappers, all are united under the New Era flag.
There apparel collection features oversized hoodies, t-shirts, baseball jerseys and joggers, while the headwear offering includes everything from knit beanies to embroidered bucket hats. New Era caps include fitted flat-visor 59FIFTYs, adjustable curved 9FORTYs, open-back trucker caps and snapback 9FIFTYs.
If you haven't yet got a favoured headwear brand, then New Era can be your only choice.
Volcom's Organic Cotton Farm To Yarn journey followed 27 tons of certified organic cotton from seed to sample in order to deliver traceable cotton fabric.
But tracing the origins of your organic cotton is not easy! In partnership with the purpose driven company Cotton Connect, Volcom dove deep into their supply chain and helped support a Farmer Business Training School in Maharashtra and a Gender Training Program empowering the roles of women in Madhya Pradesh, India
These efforts will allow farmers and their families to flourish by supporting their shift and continued commitment to organic farming methods.
Volcom jeans are probably amongst the best quality in the world and are also Water Aware. Their jeans are better for the planet and for its people.
The Volcom Brand Jeans use reformulated water-saving techniques in the finishing processes during the production which means they have been able to achieve an average saving of 13 litres of water per pair of jeans. By using enzyme and ozone water-saving techniques in their manufacturing process Volcom save an annual average of 4.5 million litres of water!
Water Aware is the next chapter in Volcom’s journey to sustainability and is in line with their ambition to make the largest impact by introducing more sustainable materials or processes across to the products that they produce in the greatest volume.
Recycled plastic bottles in Volcom garments!
Working in partnership with REPREVE®, Volcom continues to increase the amount of recycled plastic bottles in their polyester products like chinos, denim, trunks, hybrids, sandals and more!
To date, Volcom has used over 33 million recycled plastic bottles in their garments thanks to their long partnership with REPREVE®.
Since 1995, Volcom has invited artists to put their stamp on the Volcom range. They create products for the passionate which not only embodys our lifestyle but enhances our ability to live it. Their avant-garde approach to creativity has been the corner-stone of Volcom, pushing boundaries in all aspects of design to foster an eclectic and inclusive creative tradition.
Every season a new collection of products from featured artists add something different and exciting to the Volcom range.
Volcom uses hemp in selected items for the environmental advantages it offers.
Hemp is a time-tested fibre made from a fast growing annual plant which is a low input crop generally requiring little or no use of pesticides or herbicides. Volcom are always looking for new (or old) ways to reduce their eco impact.
Hardcloud loves Volcom!