Save 10% Today!

The aim of this loyalty program is not to earn points, but simply to give loyal customers permanently low prices on everything from technical winter jackets to underpants.

We like to make life simple so once you've spent over £50 with us, at any time in the last 365 days, we will reward you with a fantastic 10% off everything for the next 12 months.

Just log in to your Account and you will see your very own exclusive custom pricing.


Your current loyalty bonus will automatically be calculated from the amount spent on your account within the last 365 days. You simply don't need to do a thing!

Terms and Conditions:

  • retains the right to exclude specific products, categories or brands from this scheme at any time.
  • The loyalty bonus price will not be applied to the purchase of gift vouchers.
  • The loyalty bonus cannot be used in conjunction with any other offers.
  • The value of any returned items will be deducted from your running total.
  • Postage costs do not count towards your running total.
  • The loyalty bonus cannot be applied retrospectively.
  • The loyalty bonus cannot be applied to part of an order, or a first order with hardcloud. For example no matter the value of a first order, even if over £50, it will not qualify for the loyalty bonus. Only subsequent orders, within the next 12 months, will qualify for the loyalty bonus.
  • This discount is subject to change at any time.

You can keep track of your order history and monitor your current loyalty bonus discount in the My Account section of

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